Employee Value Proposition
Attract and retain the right people by clearly showing what makes your business worth joining — and staying with.
Your EVP is the unique combination of benefits, culture, purpose, and experience that your company offers to its people — and how you communicate it. A strong Employee Value Proposition helps you stand out in a competitive market — and keeps your people connected to your culture, purpose, and values.
Why does your EVP matter?
Without a clear EVP, businesses often struggle with:
Generic or uninspiring job ads
High candidate drop-off rates
Inconsistent employee experience
Difficulty standing out from competitors
Disengaged teams who don’t “get” the bigger picture
We help you define what makes you different — and use it to hire, retain, and engage more effectively.
How It Works
Step 1: Discovery & Culture Mapping
We explore what makes your company tick — its values, purpose, culture, and current employee experience.
Step 2: Insight Gathering
Through surveys or focus groups, we learn what your people value and why they stay (or go).
Step 3: Message Development
We co-create your EVP messaging — a simple, powerful articulation of what you offer.
Step 4: Activation Plan
We help you apply your EVP to recruitment, onboarding, internal comms, and people plan.
Step 5: Ongoing Support (Optional)
We can support further rollouts, training, or internal engagement campaigns.
What you’ll gain
✅ A compelling EVP that helps attract the right candidates
✅ More consistent messaging across recruitment and retention
✅ A stronger employer brand that reflects your true culture
✅ Engaged employees who feel seen, valued, and aligned
✅ A foundation for future talent, engagement, and culture work
Frequently Asked Questions
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No — we scale our EVP projects to suit your size and needs. It’s just as valuable for SMEs looking to grow.
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Yes. When people understand and connect with your purpose and values, they’re more likely to stay and perform.
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Absolutely. A strong EVP becomes the foundation for standout job ads, careers pages, and interview experiences.
Ready to Define What Makes You Different?
We’ll help you attract the right people — and inspire them to stay.